Apple finally seems to be giving full attention to the Mac again. The last decade for the Mac was ending on a downward slope until the M1 saved it. In 2013 Apple debuted the “trash can” Mac Pro it was a huge miss for Apple and its Pro users. It took until 2017 for Apple to respond with an iMac Pro to make up for that mistake. Then they took the time to rethink the “cheese grater” Mac Pro. But while many Mac fans were rejoicing to have a tower Mac again and a new first party Apple monitor many were left out because they cost so much. People who had bought a tower Mac Pro for a few thousand were looking at a $6,000 starting price with a mere 256gig SSD…
Gurman has some new rumors on upcoming Apple silicon for Macs to be released this year and its made something really clear to me. While the report is really exciting I also have reservations on calling it exciting and i’m kinda sad that it’s exciting. Apple had made big some mistakes with its Macs in the past decade. One of the biggest the butterfly keyboard introduced in 2015 killed the good reputation of MacBook Pros and how they were super durable machines that last years and years. It took until 2020 for that keyboard to finally leave all the Macs Apple sold. With Gurman’s report and even just the fact that the 2019 Mac Pro exists as it does it seems Apple is ready to make right all the mistakes of the past that the Mac has suffered from. So here are some of the rumors.
- MagSafe is coming back to MacBooks
- The TouchBar is going away (maybe optional?)
- A new smaller Mac Pro with Apple Silicon will be introduced alongside a new Intel version
- A new display is being developed that wont cost $50,000 and hopefully comes with a stand
Apple is hitting the redo button
It seems Apple is ready to accept its mistakes of the past and strip away the things that haven’t panned out. While these rumors are exciting its pretty obvious it’s just bringing stuff we’ve had before from Apple. The new Magic Keyboard that replaced the butterfly keyboard was hitting the redo button. The 2019 Mac Pro was hitting the redo button. A lot of the big bets of how to innovate and move the Mac forward were largely misses and it’s kind of striking to realize that looking back. Apple is building a new foundation for itself to move the Mac forward again.
The amazing M1 chip and its soon to be announced successors will propel the Mac forward in ways Intel could not. Everyone is rushing to replace their high end MacBooks with “entry level” Macs cause they are out performing them. The M1 is what Apple has needed for the Mac for a long time and it’s so exciting to see them deliver on that promise and open secret to move to ARM.
So if all those new bets for the future of the Mac were a mistake and being walked back what does Apple have up its sleeve for this decade? I can’t wait to see what those ideas are. If the TouchBar was a mistake what will be the next idea for MacBooks? If Apple can make an Apple Silicon Mac Pro that runs way cooler and is way smaller than the current Mac Pro will they price it lower? Will they give fans a tower Mac that costs $1,599 and go up from there not start at $6,000? If the M1 shows us anything is Apple can deliver amazing performance per watt in computers most wouldn’t consider for their workflows. So the new mid range Macs and high end Macs are going to look a lot different than before. I can’t wait to see Apple hit the redo button on high end desktop Macs and MacBook Pros.